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Archive by author: CaisaReturn

FACEBOOK, The New Algorithm

  • 26 Feb 2018
  • Caisa
  • (634) View Count

Facebook is an ever-changing landscape, with consumer trends determining the next big change for the social magnate. The most recent change is Facebook's update to its News Feed Algorithm, which aims to help users enjoy more meaningful social interactions, aligning with its original focus - to bring people closer together.

Why Content is KING

  • 13 Oct 2017
  • Caisa
  • (882) View Count

Back in 1996 Microsoft founder Bill Gates gazed into the crystal ball of the then fledgling internet and penned an essay entitled “Content is king”. He kicked off with the bold words: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting”. Twenty years down the track it’s evident how right he was.

What makes great design?

  • 04 Oct 2017
  • Caisa
  • (725) View Count

Whether it’s a Facebook ad, a logo or a website landing page, great design captures the image and ethos of an enterprise in ways that extend far beyond words and pictures.

The rise of Influencers - And why you should engage them

  • 26 Sep 2017
  • Caisa
  • (855) View Count

The past two years have seen influencer marketing emerge as one of the fastest growing and most effective ways of building a customer base for business. So let’s take a look at the rise of social influencers and what they can do for business.


  • 18 Mar 2016
  • Caisa
  • (2407) View Count

Maximise your marketing effort on Instagram by knowing the best time to post content which your customers will engage with.