They may only be up for 24 hours, but did you know well over 50% of people are influenced to making purchases after viewing?
Curating your IG and FB Stories and tailoring to your audience’s interest can make all the difference in your business’s success.
Ready to ramp up your story game? Here’s what we suggest:
Encourage discussion
1 in 5 IG stories receives a direct message – which for businesses, is a lead. Instagram has created multiple tools which create a new avenue for discussion; poll buttons, Q&A stickers, and more. Utilising these features and asking questions results in more leads, which results in more future customers. ⚡️
Be authentic
Create and publish content that is honest, real and not over-produced. Posting interactive stories which mimic your ideal audience’s personal content is the best way to cut through and be seen – by the people who matter the most.
Be relevant
Show your audience you live within half an hour of them with a location sticker. Tell your audience you love Taco Tuesday just as much as they do with a hashtag. Post content that relates to trending topics in the media and amongst your followers. It sounds simple – because it is. Being relevant and utilising these features results in finding more of the right people, whilst bringing your current audience closer to you.
Utilise IG story highlights
Over 60% of Instagram users discover new brands and products on the platform. Your IG account is essentially a landing page, that should provide fresh eyes with the information they need to understand who you are, and what you offer. Pool your IG stories into a “highlight”, which features on your profile page. Many brands effectively use this feature to highlight specific elements of the business; FAQ’s, customer testimonials, tips & tricks and more.
A channel designed to easily drive engagement, build brand awareness and increase traffic.
We offer content creation and management of IG/FB stories for our clients – enquire today to see what we can do for you.
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With the recent debut of Instagram Reels and unsure future of TikTok, you may be feeling confused about where to focus your creative energy. Like many, you are probably wondering which to use, how to use them and whether you should even bother.
2018 has well and truly become the year of influencer marketing and don’t expect this trend to stop any time soon. Brands flock to influencers to help raise their brand awareness and sell their products/services to engaged audiences.
Instagram has a new update, and here’s our wrap of it. Likes are seemingly irrelevant now, anyone can be an IG Story filter creator and you can make a group chat with people who actually want to be in it within two seconds.
With the recent debut of Instagram Reels and unsure future of TikTok, you may be feeling confused about where to focus your creative energy. Like many, you are probably wondering which to use, how to use them and whether you should even bother.