A Social Media Audit should be your businesses first step to creating the best looking, and easiest to navigate page in the business!

First up you’re going to need the login details to every social account your business has – wrap those precious passwords up in a document so you never lose them and store them in a place where you and your team will always have easy access.

There are a number of different steps involved in an audit process, so we have put together a checklist to help you manage your first one more efficiently!

• Are your profile and cover photos mobile friendly, clear and legible?

• Does your page have a clear “page name” for search ranking purposes?

• Is your left menu bar ordered correctly, do they all contain information? If not, they should be replaced or removed.

• Have you linked your social media accounts to Facebook?

• Does the page have all their social handles with a similar username?

• Are all of the business details correct?

• Does the page have an effective action button linked to either a call now, shop now, contact us, etc.

• Is your page verified?

• Do you post engaging photos and is the copy length appropriate?

• Does the page have an auto message reply when someone messages the page?

• Are there at least two admin in case something happens?

• Do you have Instagram Business set up?

If you’ve been managing a page for some time, it’s also a great idea to do an audit to make sure your accounts are fresh!