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When was the last time your business did a Social Media Audit? – Here’s a cheat sheet to keep your accounts fresh!

When was the last time your business did a Social Media Audit? – Here’s a cheat sheet to keep your accounts fresh!

A Social Media Audit should be your businesses first step to creating the best looking / easiest to navigate page in the business!

First up you’re going to need the login details to every social account your business has – wrap those precious passwords up in a document so you never lose them and store them in a place where you and your team will always have easy access.

There are a number of different steps involved in an audit process, so we have put together a checklist to help you manage your first one more efficiently!

  • Are your profile and cover photos mobile friendly, clear and legible?
  • Does your page have a clear “page name” for search ranking purposes?
  • Is your left menu bar ordered correctly, do they all contain information? If not, they should be replaced or removed.
  • Have you linked your social media accounts to Facebook?
  • Does the page have all their social handles with a similar username?
  • Are all of the business details correct?
  • Does the page have an effective action button linked to either a call now, shop now, contact us, etc.
  • Is your page verified?
  • Do you post engaging photos and is the copy length appropriate?
  • Does the page have an auto message reply when someone messages the page?
  • Are there at least two admin in case something happens?
  • Do you have Instagram Business set up?

If you’ve been managing a page for some time, it’s also a great idea to do an audit to make sure your accounts are fresh!

Tahlia O'Toole
Tahlia O'Toole
tahlia@insightsocialmedia.com.au

Client services manager with five years of media industry experience, Tahlia is backed by a bachelor’s degree in marketing. A diligent worker, she is highly organised and has a deep understanding of her clients’ needs. An avid travel enthusiast and beach lover, Tahlia’s worldly aspirations often translate through her passion for cooking. She’s bubbly, honest, fuelled by a double shot cap and works towards bringing the best out of everyone.

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