07 Sep 5 Reasons to Invest in Social Advertising
Social media advertising is the opportunity to engage your most valuable customers, to transparently track and measure marketing ROI, increase conversions, and build brand loyalty and advocacy. It’s demanding the attention of small to big businesses, and for good reason.
Here are five reasons you need to invest in social advertising:
The stats on social media are overwhelming. 1.2 billion people use Facebook every day. There’s more than 700 million Instagrammers. 99% of Australians aged 18-29 use social media. We are now in an age where almost everyone has a screen on them at all times.
Marketing is about going to where your customers are, and right now, they’re on social media.
Facebook has cleverly allowed businesses to choose their own spend, meaning an ad campaign can be executed within any budget.
However, delivering an effective campaign comes down to more than just putting some dollars behind a post. Marketers need to invest in the creative, strategy, campaign management, and customer journey. It takes skills and experience to deliver cost-effective campaigns and this is where having a good social media agency is of key importance.
Social advertising allows you to target current and new customers by using what you know about your customers. Since the launch of Facebook advertising, digital marketers have been able to deliver campaigns to your customers based on demographics, interests, behaviour, geographic location, relationship status, workplace, etc.
Facebook’s advertising is continuing to evolve to support marketers to reach customers more effectively. Facebook now allows you to create lookalike audiences, a feature which locates people with similar activities to your existing customers. It can also identify audiences which look like your most valuable customers, increasing the likelihood of gaining more valuable customers.
It’s no longer about creating an ad, delivering it to the market and hoping for the best. Once live, you have the ability to monitor ads based on your objective. Facebook allows you to measure your ad performance and optimise your ads based on actions of people.
Marketers have a much more hands-on approach during a campaign and the ability to change creative, audiences, spend and objectives as the campaign progresses- a valuable tool to ensure your marketing dollars are best spend throughout a campaign.
Australia has the highest retail cart abandonment rate, globally. Remarketing delivers ads to consumers who have visited a website and not followed through with the desired action. Depending on the experience with the website, marketers are able to deliver ads customers to suit the audience.
Remarketing is an opportunity to reclaim lost profits from those customers who are interested in your business but have not yet converted.
Getting compelling creative in front of the right people is a highly targeted, cost-effective, and engaging way is marketing in today’s world. Social advertising can achieve this. It’s definitely the way forward for brands, and needs to be a big part of the marketing mix.