Many people can have what you have, but no one else can be who you are. And the same goes for your brand. Whether you are idealistic and sincere, or boisterous and a little daring, a unique and memorable brand persona helps consumers develop genuine connections with your brand by humanising your offering in a way that only a corn tortilla, oozing with cheesy filling and dripping in salsa, can. Here's why.

Two things are certain when it comes to creating content that cuts through the noise: 1)        Customers are inundated with endless choice. 2)        What worked yesterday, won’t work tomorrow. Like trend cycles, the social-sphere is constantly evolving and right now human connection matters most. Trust is the bedrock of that connection and when customers trust us, the payoffs can be huge.

These days, users treat social media platforms more like search engines. Enter – Instagram SEO: a performance marketing technique that will enhance your IG content and help you catch the attention of Insta’s 2 billion+ monthly active users.

Video content is an integral part of every digital marketing strategy. Creating content that captures attention and establishes meaningful connections can be the difference between people scrolling by or queueing up for more. These A-list tips will help you step out of your comfort zone and in front of the camera to nail your video content.

Right now, ‘performance marketing’ is doing the rounds as one of the social media industry catchwords. BUT in downtown Insight-ville, ‘performance marketing’ is so much more than a buzzword. Come with us beyond the buzz to the heart and soul of what we do, to unpack this results-driven and highly targeted arm of digital media advertising.

2024 is a milestone year for Insight and we’re celebrating with a creative ‘kaPow’. Our A-team have been doing what we love to help brands grow for 10 wonderful, action-packed years and we are proud to say the party’s still going!