The end of each year (or the start of the next) is the perfect time to map out your new year social media marketing master plan. Let’s lift the hood to find out what's working, ditch what’s not, and get your brand's digital marketing strategy in top shape for 2025.

Although it sits at the top of the marketing funnel, Brand Awareness is sometimes overlooked in favour of a snappy Conversion Campaign. But Brand Awareness Campaigns are more important than you think. Keep reading to discover why Brand Awareness Campaigns are the real shebang!💥

With such a significant proportion of customers relying on socials to guide their purchasing decisions, brands that plan well ahead of the festive season get a cracking competitive advantage. See why in the world of social media marketing, it’s never too early to start spreading holiday cheer.

Many people can have what you have, but no one else can be who you are. And the same goes for your brand. Whether you are idealistic and sincere, or boisterous and a little daring, a unique and memorable brand persona helps consumers develop genuine connections with your brand by humanising your offering in a way that only a corn tortilla, oozing with cheesy filling and dripping in salsa, can. Here's why.

Two things are certain when it comes to creating content that cuts through the noise: 1)        Customers are inundated with endless choice. 2)        What worked yesterday, won’t work tomorrow. Like trend cycles, the social-sphere is constantly evolving and right now human connection matters most. Trust is the bedrock of that connection and when customers trust us, the payoffs can be huge.

These days, users treat social media platforms more like search engines. Enter – Instagram SEO: a performance marketing technique that will enhance your IG content and help you catch the attention of Insta’s 2 billion+ monthly active users.