Amongst the seriousness in the news surrounding the COVID-19 outbreak, people are seeking out content that sparks joy and positivity online.

Whilst we encourage everyone to stay informed and empathetic during this testing time, it’s important to integrate positive and joyful content pieces amongst your current content to uphold positivity in your followers.  Here are five content ideas to spark joy on your social account.

1. #JOMO: Joy of Missing Out

Forget about FOMO, it’s time to embrace JOMO! We encourage you to find joy in missing out on parts of your daily routine. Seek positivity in this time – whether it’s the fact you no longer have to commute, can avoid small talk with strangers or the fact that no-one knows you are working in your pyjamas. Take your wins and run with them, we say!

We’ve seen a few posts celebrating the good coming out of this situation across social platforms encouraging the use of the hashtag #JOMO. We encourage you to give it a go too!

2.  Positive Stories

Venice canals are crystal clear, fine air pollution in Hong Kong has decreased by 32%, self-isolating Italians came together through singing across their balconies and ten-thousand people signed up for the British Red Cross to volunteer with providing doorstep support.

When there is dark, there is always light. Find the positive stories relative to your brand and share them, often. Seek stories of kindness from your audience and encourage others to come forward with their own. The more good we can share, the better.

3. Memes

When the going gets tough, the tough make memes. Though few are ill-timed, most memes currently floating around the internet are bringing at the very least a smile to those reading. Memes are fantastic for fostering social cohesion and bringing people together in an otherwise isolating moment in time.

Here are our favourites to spark your creativity.

4. Community activities

It’s been reported that online traffic has increased by 300%, meaning more people are spending more time online. As a brand, there’s plenty of fun online activities, games and interactions you can host to keep your followers busy and positive. Here are a few of our ideas:

• Facilitate a book swap for your avid readers!

• Post a puzzle/crossword/riddle for your followers to solve.

• Shout-out your favourite brands, small businesses and creatives on your IG story and urge others to follow suit!

• Encourage your audience to share (via commenting) what activities they are enjoying to keep busy.

• Post interactive stories to learn more about your followers, like these.
  
  5. Join TikTok & let your audience know about it.

You’ve been wondering what all the fuss was about TikTok anyway… There’s no time like the present to create an account and discover the new & on-the-rise social media platform.

If your customers sit within the Gen-Z age group, TikTok may be the perfect way for your brand to connect with them. With the hashtag #coronavirus racking up over 5.5b views, TikTok has seen users uniting over COVID-19 video’s and memes – sharing humour and positivity through relatable content.

Now is a great time to discover where your brand could sit within this app. Perhaps it’s in the humour category, the fun-informative category or in the dance challenge category. See where you fit and learn how to engage with your audience here.

Besides, learning a dance challenge while in isolation can actually be a lot of fun. 😉

As the world changes, it’s important for your brand to be a beacon of positivity through kind content that sparks joy. Keep your customers informed, entertained and connected through your social accounts.

Please don’t hesitate to get in touch with us at 07 5455 4694 if you would like to seek advice on what your brand should be doing during this time.