Trip Consideration to Reach Travelers
68% of millennials found ideas for their most recent trips on Facebook and the same is true for 60% of millennials on Instagram. In response, Facebook is rolling out trip consideration to help travel advertisers reach people who have expressed intent to travel but have not yet decided where to go.
‘Interested In’ targeting gets the flick
You may have already noticed, but Facebook has now globally removed “interested in” targeting. This applies to advertisers building their targeting with “Interested in Men’, ‘Interested in Women’ & ‘Interested in Men and Women’. Facebook’s recommendation going forward is to use ‘Relationship Status’ for targeting as an alternative.
New Facebook Ad Placements: Marketplace & WhatsApp
Facebook is opening up advertising to Marketplace and positions it as a “convenient destination to discover, buy and sell items with people in your community” with a strong focus on local area, this feature is similar to advertising on Gumtree or Craigslist.
WhatsApp is in the process of monetising their app and directly connecting users with businesses. Although there are no ads within WhatsApp yet, Facebook are testing a chat button on Facebook Ads that directly opens a conversation with a business in WhatsApp.
These features are gradually rolling out so watch this space in 2018!
Social media advertising is the opportunity to engage your most valuable customers, to transparently track and measure marketing ROI, increase conversions, and build brand loyalty and advocacy. It’s demanding the attention of small to big businesses, and for good reason.
With a potential audience of 1.7 billion users, Facebook presents a stellar opportunity to market your next event. But chances are you’re not the only item on the calendar vying for people’s attention. Here are the top tips to successfully promote your big event using Facebook.
Facebook is an ever-changing landscape, with consumer trends determining the next big change for the social magnate. The most recent change is Facebook’s update to its News Feed Algorithm.
Social media advertising is the opportunity to engage your most valuable customers, to transparently track and measure marketing ROI, increase conversions, and build brand loyalty and advocacy. It’s demanding the attention of small to big businesses, and for good reason.
With a potential audience of 1.7 billion users, Facebook presents a stellar opportunity to market your next event. But chances are you’re not the only item on the calendar vying for people’s attention. Here are the top tips to successfully promote your big event using Facebook.