Why your business needs a YouTube channel
Do you want to drive more traffic to your website, boost your SEO and grow your email database with potential leads and customers? If so, YouTube could be a valuable yet simple asset to your business.
A YouTube channel is something that is often overlooked by small businesses, despite its incredible power. With minimal effort or investment, it can grow your business fast, without any paid advertising. Creating high-quality video content doesn’t necessarily require expensive equipment. Using an iPhone along with some good lighting, sound considerations (e.g. not filming next to a busy road), and well-researched video topics (what your customers want to see), can produce video content that will add value to your marketing strategy.
So what benefits does a YouTube channel really provide? Here are our top five reasons why your business needs a YouTube channel.
YouTube is an extra source of traffic and brand awareness
YouTube can expose your business to a massive and continually growing audience; with more than 30 million people tuning in every day. Plus, the people who view your channel are already likely to be interested in your product or service. They may have used the search bar, or your channel may have featured in their recommended videos; either way they have shown interest in something similar to what your business is offering. This kind of engaged traffic is invaluable for your business. Your videos will also stay on YouTube permanently and can continue producing leads for many years to come.
A YouTube channel can boost your Google presence
Because Google owns YouTube, Google search results are showing more and more videos from the platform. This is a great opportunity to increase your Google ranking and with it, your chances of being discovered online. Using backlinks from your website or your blogs to your YouTube videos will increase your videos’ rankings and the ranking of your website. This is an easy way to improve your SEO and provides you with some content ideas when starting your channel. Better yet, it’s absolutely free.
Grow your email database
It is easy to fill your email database with potential customers using YouTube. Simply offering a piece of exclusive content – or lead magnet – in exchange for the viewer’s email address is an extremely effective method employed by many YouTube creators. The people who join your list as a result of YouTube have already shown interest in what your business has to offer and are likely to want more.
Showcase your new products
Creating video demonstrations to showcase your products or services is an easy and effective way to promote your business. Videos like these are perfect opportunities to show your business’s unique, vibrant ‘personality’. This can attract customers and help them to better identify with your business.
Customer feedback
YouTube allows your viewers to easily comment or share their thoughts. Asking them specific questions within your videos, or even in the video’s description, will help to provide you with valuable insight into the minds of your customers. Observing which of your videos receive more likes than others will also show you what your customers want and what they don’t. Even if you receive negative comments you always have the option to hide them. Constructive criticism and feedback, whether good or bad, is always valuable, especially when your business is in the early stages of development.
On a final note
YouTube can be an incredibly powerful weapon in your marketing arsenal. It is a free extra source of targeted traffic that can easily be persuaded to join your email database. Posting on YouTube can also boost your SEO and grow your online presence. Lastly, it is the perfect place to showcase your new products or services and receive customer feedback in the same place.
Bonus Tip: If you would like to begin developing simple, short videos for your new YouTube channel, Tubebuddy is a free browser extension full of tools made just for YouTube creators. It is a quick and easy solution to video creation and maximising your professional impact on YouTube.
If you have any questions or need any guidance with your online marketing, including YouTube, Facebook, Instagram and Google, contact us today to discuss how Insight Social Media can help your business thrive online.
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