2018 has well and truly become the year of influencer marketing and don’t expect this trend to stop any time soon. Brands flock to influencers to help raise their brand awareness and sell their products/services to engaged audiences.

Zuckerberg highlighted in his F8 keynote that he was amazed at how many people use live video just to hang out when they can’t be physically together. Which is why he announced that Instagram will be jumping on the bandwagon and will launch its very own Video Chat, giving users the ability to chat privately with multiple people over video call.

68% of millennials found ideas for their most recent trips on Facebook and the same is true for 60% of millennials on Instagram. In response, Facebook is rolling out trip consideration to help travel advertisers reach people who have expressed intent to travel but have not yet decided where to go.

Facebook is an ever-changing landscape, with consumer trends determining the next big change for the social magnate. The most recent change is Facebook’s update to its News Feed Algorithm.

With a potential audience of 1.7 billion users, Facebook presents a stellar opportunity to market your next event. But chances are you’re not the only item on the calendar vying for people’s attention. Here are the top tips to successfully promote your big event using Facebook.

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting”. So let’s explore the wide world of ever-increasing content, and investigate how you ensure your message holds court.