We see it all too often, brands posting sporadically, without accurately analysing the most effective posting times, with a scattering of different designs and varied quality or style of imagery. It can give the impression of an equally sporadic, scattered, unreliable business...

A Social Media Audit should be your businesses first step to creating the best looking / easiest to navigate page in the business!

While the marketing world continues to try and understand how us centennials like to spend our time on social media, I – an eighteen-year-old avid online shopper and social media enthusiast, gives an insight on Gen Z-ers and our buying behaviour.

In a rapidly evolving digital age, digital advertising is about having your finger on the pulse of current trends, with the right campaigns to target a changing market. Increasingly businesses are hiring external teams to gain that valuable insight, rather than hiring in-house.

Digital marketing is here to stay. Not only that, it is proving a far more effective way of promoting and growing your business. In the U.S. – print advertising has seen a steady 1-2 percent annual decline in revenue since being superseded by its digital peer back in 2010.

2018 has well and truly become the year of influencer marketing and don’t expect this trend to stop any time soon. Brands flock to influencers to help raise their brand awareness and sell their products/services to engaged audiences.