With a potential audience of 1.7 billion users, Facebook presents a stellar opportunity to market your next event. But chances are you’re not the only item on the calendar vying for people’s attention. Here are the top tips to successfully promote your big event using Facebook.

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting”. So let’s explore the wide world of ever-increasing content, and investigate how you ensure your message holds court.

Whether it’s a Facebook ad, a logo or a website landing page, great design captures the image and ethos of an enterprise in ways that extend far beyond words and pictures.

The past two years have seen influencer marketing emerge as one of the fastest growing and most effective ways of building a customer base for business. So let’s take a look at the rise of social influencers and what they can do for business.

Social media advertising is the opportunity to engage your most valuable customers, to transparently track and measure marketing ROI, increase conversions, and build brand loyalty and advocacy. It’s demanding the attention of small to big businesses, and for good reason.

Marketers are honing in on the next wave of consumers: Generation Z. Here’s what you need to know to connect with the newest players on the field.