Your Formula for Success Starts Here
2025, if Nostradamus really was a truth seer, we’ll see a rising Aquatic Empire, the end of war, and science and fate in some kind of ‘cosmic dance’… but hey, let’s not overthink it: let’s start by planning your 2025 digital marketing goals instead.
Back in a flash
The end of each year (or the start of the next) is the perfect time to map out your new year social media marketing master plan. But, before we move forward, we have to look back.
What were your biggest wins in 2024? What challenges did you face?
Reflecting on your brand’s key achievements (and learning from your challenges) can help you make wise decisions about the present and the future.
Crack Open the Marketing Files
While regular reporting helps to track your campaigns’ performance, lifting the hood can reveal a whole gamut of measurable data and valuable insight to help you kick off the new year with a new sharp focus. A digital marketing audit can reveal the hidden spots where your content and your advertising can level up; and it’s not as scary as you think.
Let’s hit the reset button to find out what's working, ditch what’s not, and get your digital marketing strategy in top shape for the new year.
How’s your Image?
Check if your brand looks and feels consistent everywhere. Are your brand colours and fonts uniform in all marketing materials (website, content, ads)? Are your taglines, slogans, and brand voice clear and consistent?
Target Practice
Take a fresh look at who you're targeting and make sure your customer personas still align with your goals. Look for any emerging trends or new audiences that might be a great fit for your products and/or services!
Rival Rumble
See what your competitors are doing and figure out how you can stand out. Understand their messaging, keywords, and positioning. What tone do they use? What kind of content gets the most engagement? Dive into the keywords they are targeting and how they position themselves in the market.
Happiness Highway
Check how easy it is for customers to buy from you and find ways to make the process smoother. Review your online purchase flow. Is it quick and easy for customers to complete their transactions, or are there unnecessary steps that could cause frustration? Can customers easily find products, services, or information on your website.
Rant n Rave
Look at reviews and/or survey results to understand how customers feel and what they want. Analysing customer feedback helps you spot recurring themes or issues. By addressing these, you can enhance loyalty, which leads to better overall performance.
Are You on the Right Platforms?
Still loving all the platforms you're on? Use data from your audit to identify which platforms are driving the most value. Double down on those platforms by refining your content strategy.
Create a Content Calendar for Visuals
Review the types of visuals you've used in past campaigns (e.g., product shots, lifestyle images, user-generated content). Which visuals drove the most interaction? What could you do better? Plan your imagery ahead of time to ensure you’re regularly using consistent visuals and themes that represent your brand throughout the year.
Update Hashtags & Keywords
Refresh your hashtags and keywords to stay trending and get found! Check if your keywords are aligned with current trends and audience search behaviour. Refresh your content with high-traffic keywords to improve discoverability and drive more organic traffic to your profiles and posts.
Track Your ROI
Is your investment paying off? If your paid ads aren’t giving you the results you need, it might be time to work with a social-first marketing team that knows how to make every dollar count!
Hit or Miss?
Look at last year's goals, see if you hit them, and set new ones for the coming year. Did you achieve them? If not, analyse what worked, what didn’t, and why. Based on your review, set new, SMART Goals for the upcoming year. Whether it's increasing engagement, growing your followers, or improving conversions, clear goals will help focus your strategy.
New year, new KPIs!
The SMART Framework helps turn vague aspirations into clear, actionable targets. By making your brand’s digital marketing goals Specific, Measurable, Achievable, Relevant, and Time-bound, you can track progress and stay motivated.
Specific: Define clear, focused objectives.
Measurable: Track your progress with measurable outcomes.
Attainable: Set goals that are challenging yet realistic.
Relevant: Align your goals with your business's mission and vision.
Time-bound: Assign deadlines to stay accountable.
For example, instead of saying, “Increase sales,” try “Boost sales by 15% in the first quarter through targeted digital campaigns.”
Get Your Team in the Game
Your team is the secret sauce to your business’s success, so get them involved in the planning process for the year ahead! Host a fun reflection session where everyone shares their personal wins, challenges, and insights, might give you a better understanding of what’s working and where to improve.
Turning the Page to 2025
Digital Marketing success doesn’t just happen - it’s the result of smart planning and taking action on both your big-picture and day-to-day goals. Reflecting, setting SMART goals, and engaging your team, can help prepare you to tackle the 2025 social-sphere head on. Teaming up with a social-first marketing agency will really boost your results. Working with experts means you can focus on growing your business, while an A-team like ours, handles the complexities to make your marketing dollars go further - no Aquatic Empire required!
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Recently we had Pedro, a 16-year-old intern join us for some work experience. While he learned about the various aspects of placing ads and creating social content for brands, we picked his brains for insights about his generation and how they think. It’s one thing to read the research on Gen Z, but this was a great opportunity to get the lowdown straight from the horse’s mouth.
The end of each year (or the start of the next) is the perfect time to map out your new year social media marketing master plan. Let’s lift the hood to find out what's working, ditch what’s not, and get your brand's digital marketing strategy in top shape for 2025.