The jingle bells might not be ringing yet but with only 100 days until Christmas it's time to ensure your brand’s digital marketing strategy is 'sleighing'.
It's beginning to look a lot like Christmas
Did you know that eight out of ten people turn to the internet before making a purchase? That means 80% of holiday scrollers could stumble upon your brand while searching for the perfect gift. With such a significant proportion of customers relying on the internet to guide their purchasing decisions, brands need to be prepared. Planning well ahead of the festive season will give your brand a tree-mendous competitive advantage.
Light Up Your Strategy
Starting your holiday marketing strategy 3 months ahead of the festive season ensures you are appearing to your audience while they are open to learning about why they should buy from you. Focusing your brand’s content and digital ads strategy on product features, special offers and even giveaways are of huge value to your potential customers. Showing up for consumers who are starting to actively look for gift ideas gives your brand the opportunity to guide their shopping journey in the Saint Nick of time. Brands should consider optimising their social ads campaigns during this period by increasing awareness and website traffic spend.
Wrap Up Your Success
The tinsel-iest move you can make during the holiday rush is to start your advertising efforts well before major sales events like Black Friday & Cyber Monday. By starting your marketing efforts now, you have the opportunity to build up your database for your major Christmas plans. A strategy to consider is offering early access to your pre-Christmas sales – looking at you Black Friday! Once your customers have signed up for this offer you can show them your spectacular potential gifts when it’s time - a MASSIVE advantage in your Christmas marketing strategy.
Make the Nice List
Remember, although the internet is of high value, the average shopper will be browsing in-store and engaging across social media platforms. By ensuring all your strategies are united you’ll be able to give your customers a fun and festive brand experience.
Spread Holiday Cheer
The countdown is on and the brands that plan ahead and check their marketing strategy twice, will be celebrating the loudest. By implementing a well-planned, and proactive marketing strategy now, you’re setting your brand up to for a profitable holiday season. In the world of digital marketing, it’s never too early to start spreading holiday cheer.
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With such a significant proportion of customers relying on socials to guide their purchasing decisions, brands that plan well ahead of the festive season get a cracking competitive advantage. See why in the world of social media marketing, it’s never too early to start spreading holiday cheer.