Creating social media content that captures attention and establishes meaningful connections can be the difference between people scrolling by or queueing up for more. And right now, video content is the Tay-Tay of every high performing digital media strategy.
On average, people watch 17 hours’ worth of video content every week, 91% of users want to see more video content from businesses and, 88% of marketers view video content as a key part of their strategies.
Problem is, when it comes to stepping in front of the video camera, many brand owners go cold.
Sound familiar? Ready to close this tab and run?
Hold tight Vegemite. You don’t need to be a filmmaker!
Creating relatable and engaging video content is not as hard as you think, and there are loads of reasons to step out of your comfort zone and in front of the camera:
People engage more with video than any other type of content on Instagram
LinkedIn users are 20x more likely to share a video on the platform than any other type of post
Video ads that follow Meta's five best video practices help lower cost per action by an average of 12%
Pinterest users say they are 2.6x more likely to make a purchase after viewing a tailored video on the platform, and
Tweets with video see 10x more engagement than those without - and Promoted Tweets with videos save more than 50% on cost-per-engagement
Follow these A-list pointers to nail your video content:
Go Big
Capture your audience attention quickly. Hit your target within the first 3 seconds. And grab interest by putting the most compelling part of your video at the start.
Think Relatable and Real-life
Highly polished professional looking videos don’t necessarily equal top marketing results. All you need is a smartphone and a good idea. An experiment by Smarties and Animoto found no statistically significant difference when more time, resources, and money was spent on highly produced videos v’s the impact of less-perfected DIY vids. Asking questions, adding eye-catching visuals, and throwing in a little humour will add relatable wow and help you build goodwill too.
KISS
Keep it short and simple. Short-form video is one of the most captivating types of social media content. It’s easy to watch and twice as likely to be shared, meaning results.
Use Real Humans
Including people in video content helps to build trust and connection. A Meta study found that Reels ads featuring a human presence saw 25% higher click-through rates compared to Reels ads that did not. Our well-defined target audiences relate to our day-to-day, so show them.
Film Vertically
Vertical video is rocking social media. Over one billion people use the vertical video format on Meta platforms and even YouTube has embraced vertical video. The 9:16 aspect ratio (width to height) has become the new default for video creation and consumption, replacing the traditional 16:9 format. This means anyone can create incredible content using a smartphone. (Yes, even you!)
If you need help stepping out of your comfort zone and in front of the video camera, get in touch with our A-team. We know a thing or two about creating on-brand and on-trend videos specifically for social.
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Video content is an integral part of every digital marketing strategy. Creating content that captures attention and establishes meaningful connections can be the difference between people scrolling by or queueing up for more. These A-list tips will help you step out of your comfort zone and in front of the camera to nail your video content.