We have come to expect everything instantly – and apps deliver; from live news and streaming entertainment, to cold beer and hot food. Now, with the throttle already open full-bore, TikTok has engaged warp-drive.

Recently we had Pedro, a 16-year-old intern join us for some work experience. While he learned about the various aspects of placing ads and creating social content for brands, we picked his brains for insights about his generation and how they think. It’s one thing to read the research on Gen Z, but this was a great opportunity to get the lowdown straight from the horse’s mouth.

Each day is different, each day there’s something to celebrate! From the silliness of National Cat Herders’ Day to the seriousness of Human Rights Day and everything in between. If you’re a social media marketer, brand manager or anyone who’s active on social media, each of these days is a unique opportunity to connect with your audience.

As 2021 draws to a close, it feels like a good time to look ahead and make some predictions about where social media is heading in the New Year. Based on this year’s trends we can be pretty confident about some of our forecasts. The rise of TikTok and short-form video is already underway. Shopping via social is clearly going to be a focus for all platforms, and based on experience from overseas, live-shopping is the next logical step.

With 75% of all Instagram users taking action after viewing a video ad, it’s easy to see why businesses and marketing professionals worldwide are increasing their social and video content efforts.

There are hundreds to choose from and every few months another one pops up claiming to be the future. Some attract vast numbers of a particular audience and, if that audience is your audience, it can be tempting to jump in. But then, will you be spreading yourself too thin?