ChatGPT is only a few months old but it’s already taken the internet by storm. Even Mark Zuckerberg was caught off-guard and has now ditched his mighty Metaverse plans* to concentrate on what many people think is our next big leap. But, as with any new technology, you need to balance the excitement with a healthy dose of realism.

There’s a lot to look forward to in 2023! And our handy Social Media Calendar has the important dates that matter to everyone with key sales events including Black Friday and Click Frenzy.

In the ever-changing landscape of social media, leveraging Influencers continues to be a solid strategy. For many marketers it’s an essential tool for reaching new audiences, elevating brand awareness, and increasing sales.

LinkedIn is the world’s pre-eminent ‘professional social network’. Founded in 2002 it become dominant within its niche and was purchased by Microsoft in 2016. Amidst the constant churn and change of social media, LinkedIn has grown steadily and consistently.

We have come to expect everything instantly – and apps deliver; from live news and streaming entertainment, to cold beer and hot food. Now, with the throttle already open full-bore, TikTok has engaged warp-drive.

Recently we had Pedro, a 16-year-old intern join us for some work experience. While he learned about the various aspects of placing ads and creating social content for brands, we picked his brains for insights about his generation and how they think. It’s one thing to read the research on Gen Z, but this was a great opportunity to get the lowdown straight from the horse’s mouth.