The Insight team is a sucker for good branding.
A good social media account can instil trust, a sense of loyalty and leave us wanting more and more… In fact, there’s even a few that we quite frankly fangirl/fanboy over.
As voted by the Insight team, here are our favourite brands that are doing social media really, really well.
Yes, three of our staff members voted for Go-To, and no, we don’t blame them.
Headed by Australian author, columnist and cosmetics entrepreneur, Zoë Foster Blake, Go-To brand themselves as “worry-free skin care that works”. It’s simple, looks good on your bathroom vanity and is cruelty-free with no weird, unnatural ingredients.
Incredible products aside, it’s their content and tone of voice that really takes the cake. Honest, witty and sharp, Go-To beat around the bush whilst never turning down the opportunity for a quick joke.
“I love that their content is witty, conversational but also very informative. They always stay true to their brand voice and in stories they answer a lot of questions and put it out to their followers to ask questions that they want answered about the product. (Not to mention, I also love the products too. 😉 )” – Brooke
“They’re fun/flirty/relatable/personal and you always see their founder being a part of the process. They send interactive EDM’s and know their audience down to the core.” – Tahlia
Sure, she isn’t exactly your typical brand. However, the cult following Celeste Barber has cultivated is nothing to sniff at. She’s real, hilarious, and relatable to most Australian women. Not to mention, she kickstarted a Facebook fundraiser to support victims of the Australian bushfires – raising over 51M. All hail Celeste Barber.
Where Instagram is often saturated with bikini photos, flawless bodies and glorious getaways, Celeste cuts the crap with real content – showing her take on often Insta-famous photos.
“I love real talk on social and people who make me laugh. My top Insta at the moment would have to be Celeste Barber for her humour and incredible movement she creates around supporting the Australian Bush Fires.” – Meagan
Where memes meet pizza. Domino’s Australian social strategy is a mix of offers, drool-worthy pizza photos and pizza related memes, which work wonders for their post engagement.
They may have been around for 60 years – but their socials are living proof that they are staying current.
“Domino’s Australia nails their social by recreating trending memes so that they are relevant to their audience. Their engagement rates have spiked since implementing memes as part of their social strategy.” – Anthony
Less of a brand per-say, more of a government organisation. 😉 Harnessing all kinds of memes and even creating their own, the NSW Police get away with posting both humorous, sarcastic and serious posts. It’s probably the last thing you would expect a Police Force to post, and that’s why it’s so fantastic.
“The way the internet has seen the NSW Police Force nail social media is arguably the best thing to come out of Facebook. Their sense of humour and use of memes has honestly made me view them as more approachable and real people, who truly just want their state to be a safer place.” – Sophia
Posting a mix of puzzles, puns, memes, recipes and new product arrivals, Woolworths is the king of grocery social media. It’s clear they have a strong understanding of their audience, the products they love and are timely with memes, replies and interaction.
“They are so witty with their replies and they jump on with what is popular at the moment.” – Isaac
So visually pleasing, you may need to wipe up the drool on your chin. Zulu and Zephyrs social focusses on stunning images which ties into their identity, “born & bred by the beach”. It’s a classic case of selling the lifestyle, not the product – and do they nail it!
“I love the combo of dreamy vintage and modern aesthetic, and that their content is like a magazine editorial not just a swimwear brand. It’s actually a pleasure to follow and consume their content and not feel like I’m being sold to constantly.” – Bettina
7. Halo Top
Low calorie ice cream that truly tastes great. Could things get any better? Somehow, yes. Halo Top Creamery are totally nailing their social media, with clever copy and drool-worthy photos. The sweetest AND the coolest!
“They have great captions and are super witty. Their images look delish.” – Michelle
White teeth, without the sensitivity (and with a whole lot of community engagement and interaction). HiSmile nailed things from the get-go with a social feed that features predominately user-generated content, showcasing their customer and proving that the product works. They excel in replying to comments quickly and resolve all issues before they can gain traction online.
“Hi Smile posts a lot of user-generated content which generally feels genuine and every comment is responded to. Even negative comments are seen as an opportunity to improve the users experience.” – Glenn
Do you want to see your brands name up on this list? Get in touch to see how we can get your brand doing social media really, really well.
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