Paid
What is Paid Social?
If you want to use social to its full advantage, then you need paid social. It offers huge opportunities for brands to get in front of the right audience at the right time. It has the most sophisticated targeting methods based on demographics, interests, behaviours, and even past interactions with your brand. We have the ability to build new audiences that are similar to your most valuable customers and retarget people who visited your website but haven’t purchased. Creative and performance go hand-in-hand to deliver effective paid social campaigns.
How can Paid Social with Insight help you grow?
We’ve managed paid social campaigns for some of the biggest brands globally, with digital paid media budgets of approx. $50M annually. With this comes connections and direct account managers with the likes of Meta, Pinterest and TikTok. Our team are highly experienced, all based in Australia, and continually test and optimise all campaigns in real time.
We’re across all the platforms
Your audience moves around and so do we. We’ll have you on the right platforms with the right content at the right time - because strategy.
Social Media
Your 2024 Social Media Calendar
Plan like a boss and tie content to key events like you’re living your best year yet, with our 2024 Social Media Calendar. If getting your social media plan into shape and creating stand-out content are on the top (or bottom) of your 2024 must-do’s, we’ve got you covered!
Copywriting
Words can be powerful if you choose the right ones. Big brands trust us to understand their tone and communicate in a way that strengthens their brand voice.
Social Media Management
A full takeover of your social media. We’re talking content, community management and campaigns that are in touch and land your brand.
Google Ads (SEM)
Visibility on google counts. As does strategy - your ads need to hit the mark with potential customers actively searching with the intent to purchase. Let’s do that.