Illume is a smart, solar-powered skylight alternative that simulates outside lighting conditions,without requiring a physical opening in the roof. It uses a solar collector on the roof to capture sunlight, which is then transmitted via an electrical connection to a light panel inside the home. This panel emits a daylight-like glow, providing the benefits of a skylight but with added versatility and efficiency

The challenge

Illume partnered with Insight to enhance their social media presence,and create targeted Meta & Google campaigns, focussing on boosting brand awareness, driving website traffic,and generating high-quality leads.

The solution

Develop and implement a comprehensive Meta and Google Ads strategy, alongside a detailed Facebook and Instagram content strategy, targeting key locations across Australia.The ad strategy focuses on increasing brand awareness, driving high-quality website traffic, and generating website leads through the Illume website. The content strategy involved creating and curating engaging, audience-specific content, such as posts, stories, and reels, designed to resonate with target demographics. This led to more people engaging with illume content and a solid increase in conversions, helping build stronger, long-term connections with potential customers.

The impact

Since partnering with Insight, campaigns have generated close to 2000 leads and over 142K landing page views.

In the last 12 months (compared to the previous 12 months) we have seen an 82% increase in Meta Leads and 62% increase in Google Leads.