For over 30 years, The French Beauty Academy has specialised in nationally recognised beauty courses, qualifications and training programs exclusively for the beauty industry. They are Australia’s largest and most prestigious registered training provider for services in the beauty therapy industry. With industry-leading campuses in Adelaide, Brisbane, Gold Coast and virtual learning options for those seeking more flexible study.

The challenge

The French Beauty Academy has four key intake periods across the calendar year. While managing the always on advertising across meta, our core focus is to assist in returning lead volume for classes across each intake period.

The solution

Implement a custom solution across both Evergreen and intake periods that sees us scale leads according to each study term.

The impact

Looking at August results year on year, most often a lull month after July intake. We’ve achieved 245.24% increase in student leads and a 196.29% increase in Impressions. This attributed to an 68% increase in Reach that influenced the 185.33% increase in link clicks.