Artline Back to School Campaign

Artline is dedicated to helping the world flow better. Whether bringing ideas to life, enabling individuals to realise their potential, ensuring messages are heard, or articulating memories, everything flows more smoothly with Artline. Products include a vast range of pens and markers for all purposes, manufactured responsibly to the highest quality standards and renowned the world over.

The challenge

The Artline Back to School Campaign aimed to promote and highlight Artline's range of innovative and high-quality school stationery supplies as the ideal choice for students heading back to school. By positioning Artline as a trusted brand for school stationery, the campaign goals were to increase brand awareness, drive sales, and foster brand loyalty among students, parents, and educators.The brief was to deliver a fun, impactful, social-first campaign featuring compelling and relatable messaging that resonates with students, parents, and educators. The messaging will emphasise Artline's commitment to empowering creativity and productivity in the classroom.

The solution

To show how Artline empowers students and educators to express their creativity, we facilitated an opportunity to create and shoot a collaborative back-to-school mural.Over the course of a day, a group of students, guided by an artist/teacher, brought their ideas to life using a range of Artline pens. Through vibrant time lapse footage, dynamic close-ups of the pens in action, and joyful moments of creativity, this campaign captured the essence of individuality and inclusivity.

The campaign

The Brand Awareness campaign ran across Meta and YouTube and targeting high school students/teenagers and parents. Organic content was also published and boosted to support the ad campaign. 

The impact

Over an 8-week campaign period, results across both platforms (Meta & YouTube) included:

• Reach: 3.62M

• Video Views: 603K

• Post Engagement: 400K

• Clicks: 223K