Fishing for social media presence - how Insight drove a successful brand awareness campaign

Humpty Doo Barramundi is known for their premium, saltwater Barramundi, sustainably grown on a 100% Australian family owned and operated farm, located halfway between Darwin and Kakadu National Park.

The challenge

To increase brand awareness and grow social media presence. The team knew how powerful social media could be for their brand but didn’t have the time or specific skills to manage internally.

The solution

To position Humpty Doo Barramundi as the number one choice for great-tasting, responsibly-farmed, premium quality barramundi. We developed a content strategy to showcase HDB's unique brand personality, passion and pride, highlight their high-quality Barramundi, educated and engage their audience through delicious recipes and chef inspiration. Our digital advertising strategy focused on increasing brand awareness, reaching and engaging new audiences and website traffic.

HDB were in need to new recipe images and videos. We developed a suite of new recipes and creation direction of images and videos for their website and social content.

The impact

Facebook page follower growth in first 12 months
0 %
Increase in organic social engagement
Impressions achieved through paid social advertising

What they said

"Been working with these guys for 6 months now, and have been very impressed with the content they have developed, the metrics they have delivered, but especially the ease of dealing with them and their friendly, can-do approach."

Miles from Humpty Doo Barramundi

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