A brand awareness social media campaign during the peak back-to-school period

ColourHide is bold, vibrant, stand-out stationery designed to liven up study and workspaces. Their colourful range includes notebooks, writing instruments, filing and organisation products.

The challenge

Build brand awareness through a social media campaign during the peak back-to-school period. ColourHide Earth products are made from repurposed ocean plastic and environmentally friendly. The client wanted to communicate the environmental benefits of the product range, at a time students and parents are purchasing back to school supplies. ColourHide Earth launched exclusively at Officeworks stores Nationally.

The solution

We created a video concept to tell the story of the ColourHide Earth collection, using plastic waste to showcase the direct environmental benefits.

Starting with just a few pieces of plastic in the relevant colour way, gradually building more and more until there is a notebook. Using animation effects, this transitions into something beautiful – the cover of a ColourHide Earth notebooks.

Ad Campaign

The Brand Awareness campaign ran across Meta and Tik Tok targeting high-school and university students. Organic content was also published and boosted to support the ad campaign.

The impact

Over an 8-week campaign period, results across both platforms (Meta & TikTok) included:

engagement events
video views

What they said

"Insight have been a pleasure to do business with for the past 5 years. Their professional and friendly team have produced many successful campaigns, as well as monthly management and content creation for our core retail brands' social pages. Highly recommend."

Mandy from ColourHide Stationary

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