ColourHide is bold, vibrant, stand-out stationery designed to liven up study and workspaces. Their colourful range includes notebooks, writing instruments, filing and organisation products.

The challenge

Build brand awareness through a social media campaign during the peak back-to-school period. ColourHide Earth products are made from repurposed ocean plastic and environmentally friendly. The client wanted to communicate the environmental benefits of the product range, at a time students and parents are purchasing back to school supplies. ColourHide Earth launched exclusively at Officeworks stores Nationally.

The solution

We created a video concept to tell the story of the ColourHide Earth collection, using plastic waste to showcase the direct environmental benefits.

Starting with just a few pieces of plastic in the relevant colour way, gradually building more and more until there is a notebook. Using animation effects, this transitions into something beautiful – the cover of a ColourHide Earth notebooks.

Ad Campaign

The Brand Awareness campaign ran across Meta and Tik Tok targeting high-school and university students. Organic content was also published and boosted to support the ad campaign.

The impact

Over an 8-week campaign period, results across both platforms (Meta & TikTok) included: