Getting outdoors with Coleman - how we developed a social media strategy to increase brand recognition and grow national online following

As the number one outdoor brand in the world, Coleman® is always striving to make it as simple as possible to go outside and enjoy all that nature has to offer. After 120 years, Coleman gear is everywhere you are: on the trail, by the lake, at a tailgate, or in the middle of a music festival.

The Challenge

To bring Coleman into the social media era, connect with their audience, increase brand recognition, grow online followers and showcase Colemans products with a focus on quality, innovation and performance.

The Solution

We developed a creative proposition aimed at connecting with their audience. We highlighted the magic of camping, playing on emotions and inspiring people to explore, reset and recharge. We developed a broad range of content pillars, a bold new design style, professional photography and videography to showcase the extensive range of Coleman products. Responsible for full social media management, including creative content, growth, influencers and advertising. With a small media budget, we were able to reach new audiences and substantially increase Coleman's online presence.

The Impact

We reengaged dormant social followers and reached a whole new audience of Coleman and camp enthusiasts. The change in reach, engagement, growth and positive brand recognition was immediate.

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What they said

“We started working with Insight following a competitive pitch for the social media management of our Coleman brand. A professional team, who in a short period of time have helped us improve our reach, engagement and connections with our audience on social. We enjoy working with their team who are easy to deal with, creative and happy to provide advice/guidance.”

Massimo Ioppolo from Coleman

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