CopRice is a trusted Australian brand specialising in animal nutrition, providing scientifically formulated feeds for livestock, working dogs, and companion animals. Backed by over 40 years of expertise, CopRice combines natural, locally sourced ingredients with rigorous quality standards to deliver optimal health and performance. With a commitment to sustainability and innovation, they support farmers, trainers, and pet owners across Australia.

The challenge

The brief was to increase awareness of the CopRice brand and product range, ultimately driving higher sales through stockists.

The solution

We created and launched a series of targeted campaigns across Australia and New Zealand, backed by consistent, creative, and impactful organic content, to boost brand awareness, drive more traffic to the website, and grow a vibrant, engaged online community.

The impact

Since starting our advertising strategy for CopRice we have:

• Reached over 2,622,214 people across Australia and New Zealand

• Generated 12,831 landing page views on the CopRice website

• Grown their AU & NZ Facebook communities by 5,978