GD Water Solutions are Australia’s first full-service Water Bore Drilling and Water Solution provider. GDWater Solutions is dedicated to creating an efficient, robust and renewable source of water for homeowners, farmers and commercial businesses. Insight developed and implemented Meta and Google Ad strategies across target states and cities.

The challenge

GD Water Solutions engaged Insight to elevate their social presence, restructure existing Google campaigns and develop a Meta Ad strategy to put them in front of the right audience, increasing brand awareness, web traffic and lead generation.

The solution

To reach high-intent audiences, increase awareness of GD Water Solutions exploration and water boring capabilities, and drive traffic and lead enquiry to the website we developed and rolled out a Meta and Google Ad strategy across target states and cities that engaged both agricultural and residential audiences by tailoring creative assets to address their unique needs and priorities.

The impact

Over a six-week campaign period, results included:

• Reached over 673K users within target audience on Meta

• Reached over 384K users within target audience on TikTok.

• Across both platforms, over 6.7M impressions and over 1.37M video views