- Creative Strategy
- Photography
- Videography
- Social Content
- Social Media Management
- Paid Social
- Google Ads (SEM)
- Copywriting
- Influencer campaigns
Founded over 165 years ago in Nuremberg, STABILO is now a leading manufacturer of pens, pencils and highlighters. STABILO products are used throughout the world and available in over 180 countries. Insight manages the social media for STABILO Australia.
The challenge
The brief was to deliver a fun, impactful, social-first campaign to position their products front of mind and drive purchases at Big W and Officeworks stores nationally, during Back-To-School peak season. Creatively, they wanted to try something ‘new’, that they had not done before, with a focus on their core highlighter products.
The solution
Inspired by TikTok trends, we created a social-first video showcasing their target audience, school-aged teens, interacting with STABILO highlighters in the core colour range. The creative is upbeat, eye-catching, and relatable.
The impact
Over a six-week campaign period, results included:
Reached over 673K users within target audience on Meta
Reached over 384K users within target audience on TikTok.
Across both platforms, over 6.7M impressions and over 1.37M video views
What they said
“So bright and fun! Approved.”
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