- Creative Strategy
- Photography
- Social Content
- Social Media Management
- Paid Social
- Google Ads (SEM)
- Copywriting
- Influencer campaigns
Pryde’s EasiFeed is an Australian leader in premium equine nutrition, offering scientifically formulated feeds designed to support the health, performance, and wellbeing of horses.Using the highest-quality ingredients and state-of-the-art manufacturing processes, Pryde’s delivers tailored solutions for horses at every stage of life and discipline. Committed to innovation and excellence, they are trusted by equestrians across Australia and beyond.
The challenge
The brief was to increase awareness of the Pryde's brand and product range to drive sales through stockists.
The solution
We developed and rolled out targeted campaigns across Australia and New Zealand, paired with engaging organic content on social media, to boost brand awareness, drive traffic to the website, and build a vibrant, active online community.
The impact
Since partnering with Pryde’s, we have:
Reached over 1.7 million people across Australia and New Zealand
This collaboration has driven 20,191 landing page views to the Pryde’s website
Increased the combined followers and page likes on the Pryde’s EasiFeed AU & NZ Facebook pages by 5,873
What they said
"Working with Insight Social Media has been a breath of fresh air. From day one, Chelsea - my account manager - brought an incredible mix of professionalism, warmth, and enthusiasm to every interaction. She has that rare ability to make you feel like you’re her top priority, no matter how full her plate might be. The entire Insight team made collaboration effortless and fun. They helped keep me organised and on track even when other work commitments were pulling me in a dozen directions. Thanks to their support, managing my social media felt less like something stuck on my “to do list” and more like an exciting part of growing the business. Highly recommend Insight Social Media if you want a team that’s supportive, reliable, and truly invested in your success!"
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