Pryde’s EasiFeed is an Australian leader in premium equine nutrition, offering scientifically formulated feeds designed to support the health, performance, and wellbeing of horses.Using the highest-quality ingredients and state-of-the-art manufacturing processes, Pryde’s delivers tailored solutions for horses at every stage of life and discipline. Committed to innovation and excellence, they are trusted by equestrians across Australia and beyond.

The challenge

The brief was to increase awareness of the Pryde's brand and product range to drive sales through stockists.

The solution

We developed and rolled out targeted campaigns across Australia and New Zealand, paired with engaging organic content on social media, to boost brand awareness, drive traffic to the website, and build a vibrant, active online community.

The impact

Since partnering with Pryde’s, we have:

• Reached over 1.7 million people across Australia and New Zealand

• This collaboration has driven 20,191 landing page views to the Pryde’s website

• Increased the combined followers and page likes on the Pryde’s EasiFeed AU & NZ Facebook pages by 5,873