Right now, ‘performance marketing’ is doing the rounds as one of the social media industry catchwords. BUT in downtown Insight-ville, ‘performance marketing’ is so much more than a buzzword. Come with us beyond the buzz to the heart and soul of what we do, to unpack this results-driven and highly targeted arm of digital media advertising.

2024 is a milestone year for Insight and we’re celebrating with a creative ‘kaPow’. Our A-team have been doing what we love to help brands grow for 10 wonderful, action-packed years and we are proud to say the party’s still going!

Content creators are forging more relevant connections with consumers than many other sources.The ever-changing world of digital marketing is no longer about mass reach. Relatable connections are a must, and the next big shift is afoot. Is creator marketing the next big thing for brands? You bet!

Plan like a boss and tie content to key events like you’re living your best year yet, with our 2024 Social Media Calendar. If getting your social media plan into shape and creating stand-out content are on the top (or bottom) of your 2024 must-do’s, we’ve got you covered!

If you're wondering why this dynamic tactic is a non-negotiable element in every brand's playbook, here's six reasons why.

There’s more to life than CPA’s and ROAS. We all love measurability. Apply your budget, get results, adjust and repeat. There’s a danger that if you focus solely on CPA’s and ROAS your brand awareness will suffer and long-term, you’ll struggle to maintain growth.