If you're wondering why this dynamic tactic is a non-negotiable element in every brand's playbook, here's six reasons why.

There’s more to life than CPA’s and ROAS. We all love measurability. Apply your budget, get results, adjust and repeat. There’s a danger that if you focus solely on CPA’s and ROAS your brand awareness will suffer and long-term, you’ll struggle to maintain growth.

ChatGPT is only a few months old but it’s already taken the internet by storm. Even Mark Zuckerberg was caught off-guard and has now ditched his mighty Metaverse plans* to concentrate on what many people think is our next big leap. But, as with any new technology, you need to balance the excitement with a healthy dose of realism.

There’s a lot to look forward to in 2023! And our handy Social Media Calendar has the important dates that matter to everyone with key sales events including Black Friday and Click Frenzy.

In the ever-changing landscape of social media, leveraging Influencers continues to be a solid strategy. For many marketers it’s an essential tool for reaching new audiences, elevating brand awareness, and increasing sales.

LinkedIn is the world’s pre-eminent ‘professional social network’. Founded in 2002 it become dominant within its niche and was purchased by Microsoft in 2016. Amidst the constant churn and change of social media, LinkedIn has grown steadily and consistently.